Chapter 5 -Soap, Sex, and Cigarettes (The Depression and World War II)
Very Interesting Chapter. The Stock market crash in 1929 caused economic and professional concerns of the content of advertising in the early ’30s. Cost conscious advertisers used color and illustrations sparingly, substituting extensive text in a multitude of typefaces to grab attention. Advertisers worked hard to show how their client’s product was necessary or attractive in terms of price, function, or value.
Intersting….Supermarket operators hoped that customers would buy in quantity and supplied shoppers with hand-held wire baskets to carry their purchases. However, baskets loaded with bulky food products quickly overburdened shoppers. Led by Sylvan and Goldman (Oklahoma grocer) to create the wheeled shopping cart. People didnt use carts until the store had employees push carts around the store fronts filled with groceries. People eventually caught on.
